As you notice around you people are always on their mobile phones, whether you are in the train, bus, mall, restaurants, street or everywhere. People keeping in-hand with such gadget is one of the reasons why marketers come up with such smart marketing idea.
By the way Mobile marketing is delivering of any kind of promotional or advertising messages to customer through wireless networks. And based on what I have read, this medium was increasingly spread in Europe and Asia in the year 2000s. And by now probably it is throughout the world.
With this medium of marketing, I think there's a big impact to the Incredible Shrinking Payroll that has been occurring in the past years and lately. What do you think?